Many authoritative scholars of Business Administration reported limits to teaching exclusively through frontal lectures, as traditionally taught in degree courses in Economics. The IFAC (International Federation of Accountants) recommends a less passive approach to teaching by providing more opportunities for participation to encourage greater involvement of the student in the learning process. Educational theories, such as constructivism, suggest providing learning environments that simulate real life. Among these is Virtual Enterprise (or Practice Firm), a method that applies a proactive teaching approach, founded on action oriented learning, and aimed at problem solving, teamwork, and critical thinking. The following research highlights the awareness in students from two Italian Schools of Economics, Forlì and Parma, of the benefits to studying more actively, and their motivations and expectations with respect to the teaching methodology of Virtual Enterprise