A worldwide "credit crunch" crisis was needed to reflect about "where are we going?". During the last twenty years this simple question seemed inconvenient or out of style, while raged an unbridled in-dividualism and the economy became more and more financial. The entrepreneurial horizon has been reduced to budget verification, six-month reporting, quarterly reporting and Stock Exchange daily trends. This has deeply changed behaviors and expectations towards a moral hazard economy. The hopes of our children are in looking to learn more about broadcasting industry rather than the old professions which capitalism was based on. The crisis calls the need to confront the real econ-omy and growth matters. This need is stronger in Italy, since the last twenty years showed no growth development, whilst the new world economy profoundly changed moving towards new growth engines. These lessons are aimed at understanding these changes and helping ourselves to change or at least try to.