7/2009
March
Eliciting Social Networks: an Experimental Approach
 
Pablo Brañas-Garza, Ramón Cobo-Reyes, Natalia Jiménez, Giovanni Ponti


This work presents the design of a mechanism to elicit latent social networks. Subjects are invited to reveal their friends' names, together with a "strength" (from acquaintance to friend) measuring the valuation of the relationship.
According to the mechanism, subjects are rewarded with a fixed price either a) if the strengths of a randomly selected mutual link are sufficiently close or b) if they do not nominate anybody (our "exit-option" close).
Our main results are that i) a very large percentage of links (72%) are reciprocated (99% of those with the required accuracy); ii) the mechanism largely captures strong friendship relations and practically ignores weak relations and iii) the accuracy of the elicitation mechanism is robust to different reward means.

 
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